Jen Robinson (@jenrobinson) explains how to create and customize Topspin’s Email-For-Media widget, which lets you give away free downloads in exchange for email addresses.
Rethink Music Conference – Boston, MA – April 27, 2011 (Day 2)
Presented by Berklee College of Music and MIDEM
Recorded Stream of the panel – Technology, Data, and Music
As the online and mobile industries evolve, what types of new platforms are emerging? How can the infinite amount of data about music consumption and fans be used by artists and labels alike?
Moderator: Dave Kusek, CEO, berkleemusic.com
Eric Garland, Founder, BigChampagne
Jim Lucchese, CEO, EchoNest
Mark Piibe, EVP, Digital Business Development, EMI
Ian Rogers, CEO, Topspin
Fred Santarpia, General Manager, VEVO
The day has finally come, your merchandise purchase buttons can now be shared across the web just like the streaming players and e4m widgets. Yes, seriously. As was mentioned in the April 22 webcast, Topspin Spinshop items now have a copy code feature. This allows any user to copy the code for the whole store or just the particular item and embed it on their site or blog. It is supposed to also work on Facebook as demonstrated by Parker Todd Brooks of Topspin during the webcast, but I have not tested that process.
Here’s a Topspin Spinshop item for the Broken: a Musical DVD for one of our clients. I grabbed the code and pasted it into this post. Go ahead, hover your mouse over the DVD cover. Click the add to cart. Watch the purchase flow take place right in this blog. Pretty slick, huh?
See the copy code button? Go ahead and give it a try on your blog or test site. Grab the code for this DVD and embed it into your site.
This is great for Topspin artists as they and their tech folks can easily embed their items anywhere and they can have their fans helping extend the artist’s store all over the web without lifting a finger.