Over the past eight months, Google has steadily released one revolutionary new feature after another. On March 17, the company announced a new version of Google Analytics. Up until this point, users could decide whether they preferred to stick with the old interface or switch to the new one. However, Google recently announced that the old version of GA will be turned off in January 2012.
At Music Geek Services we have been loving the new-ish Download Anywhere functionality from Topspin. It allows one to customize the confirmation page for the email4media widget and place it, literally, anywhere on the web. A few weeks ago we saw a creative use of it mentioned in a blog post by Topspin’s Chris Carlson. This inspired us to come up with a creative implementation of our own.
One of Music Geek Services’ newest clients is Rhett Miller (of the Old ’97′s). We just signed Rhett up to Topspin as he launched a PledgeMusic campaign for his next studio solo album project to be released on his own label. We wanted to make sure that during the pledge campaign we were taking advantage of all opportunities to drive traffic to the PledgeMusic project page.
…and you confirm your sign-up, we use the Download Anywhere customization features to display a message from Rhett about his PledgeMusic campaign and deliver the fan to the actual project page on the PledgeMusic web site. You can also choose to share the news on your Facebook or Twitter feeds.
Music Geek Services
Fugazi, the single-mindedly independent post-punk band from Washington, was famous for how it operated in concert. From its first shows in 1987 until it went on indefinite hiatus 15 years later, the group kept ticket prices low — $5 or so — and, to the relief of some fans and the annoyance of others, often paused when things got too wild in the mosh pit.
Jim Donio, President of NARM, joins Ian Rogers via Skype to talk about how music retail has changed over the past 20 years. Since 1958, The National Association of Recording Merchandisers has represented retailers, wholesalers, and now technology companies in selling recorded music. Jim and Ian speak about the evolution of that process over the past decades, as well as NARM’s future initiatives in working with new technologies.
Marcus Whitney, CTO and Cofounder of Moontoast, talks about creating a product centric company. Marcus explains the importance of aligning customer’s needs with what you are creating. He also explains the difference between social marketing and social commerce.
Radiohead’s Ed O’Brien, solo artist Zoe Keating, manager Emily White and more artists, managers and experts on why direct-to-fan is the way forward
In the 18th episode of This Week in Music, Ian Rogers sits down with John MacFarlane of Sonos at their company headquarters in Santa Barbara, CA. The two discuss John’s background and how Sonos came to be, how Sonos integrates with today’s streaming music services, and future initiatives for the company.
Topspin is now a proud member of the FanBridge Partner Ecosystem. The new integration, which pairs Topspin’s ecommerce technology with Fanbridge’s Facebook Fan Page app, Damn The Radio, is aimed at helping bands and brands grow, engage, and convert their fan relationships into real revenue.
One easy thing you can do to improve your website is to focus your home page design on one main call-to-action. A call-to-action is designed to direct people’s attention to something specific that you want them to do when they get to your website. This is the website equivalent of the over-friendly store clerk that welcomes you and says “hey there ! did you know we have a 2 for 1 sale on men’s underwear” and then gently leads you towards the boxers display.