We polled industry experts for the March/April feature Dream Big: How To Succeed In Today’s Volatile Music Business. For those of you who really want to get ahead, here’s the full transcript of each interview, with lots of extra insights and advice.Mike King – Course Author, Instructor and Director of Marketing, Berkleemusic; former Marketing/Production Manager, Rykodisc; former Director of Marketing and Managing Editor, Arists House Music just recorded the best song I ever wrote. What’s the new model for getting my music heard? What to do with my demo?
Musicians getting in trouble with the law – well, that’s nothing new. What’s a good music resume without a couple of arrest reports to fill out the career dips? But what about that YouTube “take down” notice you just received for the video you posted of your band covering “Freebird?” You got a mechanical license to release the song on your CD right?, and the video turned out awesome, so you owe it to the world to post it online. But did you get a sync license for your online videos of cover songs?
What you’re seeing above is a great music video cover by Nicki Bluhm and the Gramblers of the Hall & Oates classic I Can’t Go For That. The band has been recording from the dashboard of its tour van for some months, presumably between traveling from show to show. These great performances have been dubbed the “Van Sessions,” posted to YouTube and nicely curated into a playlist here. If you’ve seen it before, you’re in good company: This video hit the Internets on March 23, 2012 and has steadily been racking up views thanks to posts on Reddit.com, shares among friends on Facebook, showing up on Buzzfeed, thedailywh.at, boingboing.net and isnichwahr.de, among many others. You can see these stats if the uploader makes them available from video’s Youtube analytics, the little bar graph button under the video
Facebook’s Listen Button, Timeline Challenge Developers and Artists
– Facebook’s expansion of its Timeline layout in April and the debut this week of its Listen button are presenting new challenges for the companies that provide direct-to-fan applications built specifically for the popular social network. But don’t believe that Facebook apps are now worthless, executives tell Billboard.biz.
Watch a video with course co-author Mike King and Topspin CEO Ian Rogers.
Topspin is a technology and data-driven, direct-to-fan marketing, management and distribution platform that is uniquely positioned to take advantage of the sea change in music marketing by providing musicians and managers with a complete suite of tools to connect directly with their fans to market, promote, and sell their music online.
In Online Music Marketing with Topspin, you’ll develop the online (and offline) marketing expertise necessary to properly execute your campaign using Topspin’s platform. We’ll discuss best practices with social media, branding considerations, niche marketing, building and supporting your fan base, your online sales strategy and creating successful offers, effective communication strategies, optimizing your online presence, alternative revenue options, connecting with new media outlets, integrating physical marketing into your overall campaign, how to use data and analytics to guide your campaign, and many more cutting-edge marketing strategies.
And, you’ll learn how to do it all using Topspin. You’ll explore its key features:
- a content management system that hosts your media assets
- a fan management system that collects, organizes, and analyzes fan data
- detailed reporting features
- e-mail management system, widget options, and more
Facebook is changing all pages over to the new Timeline, like it or not. Here are the five things that if you address on your Facebook page you should be in pretty good shape.
Big Freedia is a superstar in her native New Orleans She’s the gender-bending self-proclaimed queen diva of bounce music, a hyperactive hip-hop subgenre known for its fast-paced, repetitive beat, rapid-fire samples, and bombastic, overtly sexual lyrics.
March 30, 2012 – in response to Facebook’s recent mandatory switch to the Timeline format for all Artist Pages, [Topspin] made the following changes to our Topspin Store Facebook app:
A wider store canvas to accommodate Facebook’s larger Timeline page layout
A new Topspin Store app logo:
Who are you and what do you do?
Music Geek Services is an artist services firm, run by brothers Jay Coyle and Chandler Coyle. Our primary focus is to help artists create a strong and deep connection with their fan-base by super-serving those fans. To that end, we offer a variety of digital marketing and consulting services including: Web Development, Online Fan Development/Interaction, Direct-to-Fan Campaign Strategy and Execution and Topspin Consulting and Training. We also do Product Development/Consulting, Social Media Consulting, Project Management and even Artist Management.
It’s always exhilarating finding cases like this that validate the lessons we so often, teach, learn, and debate here on MTT. This story in particular, highlights the power of conscientious direct-to-fan (D2F) communication on the part of Fleet Foxes’ front man, Robin Pecknold.