INgrooves Fontana has signed a deal with PledgeMusic that will provide the indie distributors labels with a direct-to-consumer solution while also helping to transform the crowd-funding site into a new kind of retailer. INgrooves Fontana labels will now be able to access the PledgeMusic platform from the distributors portal, which will allow them a turnkey, direct-to-consumer solution to set up an album well in front of its release date by offering the artists fans the opportunity to purchase unique merchandise and experience, according to the announcement.
via INgrooves Fontana, PledgeMusic Aim to Redefine Album Releases With New Partnership | Billboard.biz.
