Say you have a new video, a large fan base, and a whole lot of nerve.
Wouldn’t it be cool if you dropped a Twilio powered call-in number somewhere randomly into the video? What if when fans called that number they were asked what their favorite part of the video was? Hell, you could probably use those voicemails as highly viral content pieces for your social networks to promote the video. And, you know what? Why not automatically SMS all those callers a discount code to your merch store. That should make them feel extra special.