A great way to build excitement amongst your fanbase leading up to the release of a new album is to organize a pre-sale campaign. Hold a contest, where everyone that makes a pre-sale purchase is entered in to win a prize. Prizes could be additional merchandise, tickets to the CD release show, or if you really wanted to get crazy, offer to write and record a song about the winner. From your online store, you should have a few different pre-sale packages at different price points available. For example: – Tickets to CD release show and digital album – Autographed CD and tickets to release show – Autographed CD, T-Shirt and tickets to release show and make sure everyone who purchased the album during the presale gets their purchase by the release day (that’s the point of the pre-sale!), so mail out any packages a week beforehand and send them a digital download of the album by release day or better yet, the day before.